Warhol wasn’t just an artist, Green says, “but also a filmmaker, band manager, magazine publisher, and TV producer who fearlessly explored and embraced new media.” Writing a diet book was perhaps the only way Warhol didn’t tap into the American zeitgeist, but perhaps, as demonstrated in the longer Art Assignment video called “Eat Like Andy Warhol” above, that task is best left to his scholars. On one hand, the cans exemplify what Zucker calls “one of the central ideas of modern art,” that you can “take something that’s not necessarily based in technical skill” and relocate it so as to make us “think about it in a different way.” But on the other, Khan says, if Warhol had made them half a century earlier, “people would have thought, ‘This guy’s a quack,'” and if he did it now, “they would think he was just derivative.” Was it really “just that time where people happened to think this was art?” His dual interests in art and changing the world in an unprecedentedly industrial age led him to mass production: “He wanted to translate the things he cared about, like sensitivity, a love of glamor and spectacle, and playfulness into objects and experiences that could touch many people” - as many people and as often, ideally, as Coca-Cola.īut does what Warhol did quite count as art? Khan Academy founder Sal Khan and its Co-Dean of Art and History Steven Zucker get into that question in their Smarthistory video on the silkscreened soup cans from the early 1960s.
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